“The tipping point” by Malcolm Gladwell – I purchased this book, out of impulse, fresh from the effect of “Blink”, almost one year ago. That it took me one year to write a blog post on it does not in any way mean that this book did not interest me. Infact, I confess that this had a lot of influence on me and never did in recent past did I suggest people to read a book, as many times as I did for this. I even went to the extent of generously offering to keep the book at their disposal too🙂
Well, this book is on – “how little things can make a big difference”, as the caption to the book indicates. It discusses about the “tipping point”, which is the exact point at which an idea or a fashion -crosses the limit, spreads rapidly everywhere and anywhere. It speaks about the contagiousness of certain notions.. perhaps, “stickiness” is the better word, to say in the author’s words. This book provides good case-studies to explain the same. I majorly enjoyed reading those case-studies. During the past one year, I remember reading most of those cases, more than once. The simplicity in conveying the message is the best part of this book. I think, this book might be even more interesting to the business adminstration students, though, I believe, its equally “useful” for everyone, if the sole purpose of reading any book is that it should be “useful” to you.
I particularly liked the first three chapters – the three rules of epidemics, the law of the few and the stickiness factor. They more or less summarises the whole idea of tipping point. I must have read all the pages till here more than once….they still hold that charm in my case🙂. This book is one must-read book…it will surely provide you with a new outlook – at all the things you experience thereafter.